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The Loterij suggested around 200,000 Dutch citizens already engage with unauthorised platforms.

Earlier this summer, the Dutch Online Gaming Providers (VNLOK) trade body initiated legal action against Meta and lodged a formal complaint with the European Commission, accusing the social media giant of failing to prevent the widespread display of illegal online gambling advertisements targeting Dutch users on Facebook and Instagram. 

According to VNLOK, the illegal online gambling market in the Netherlands now matches the size of the regulated sector, with estimated annual revenues in excess of €1 billion ($1.1 billion).

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He added: “I hope this agreement does not remain a mere event but leads to the implementation of practical policies.”

Korea joins many other markets, including Ireland, which in July initiated a national campaign aimed at helping parents and guardians recognise and respond to underage gambling. The campaign will be disseminated through video-on-demand services, radio, digital audio networks and social media platforms.

Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.

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The Netherlands has a government that may be a little heavy handed, a regulator that knows this, and a monopolistic operator that’s trying to do its best for the customer. The industry is an active participant in trying to erradicate the growing illegal market. This week, state-lottery operator Nederlandse Loterij took action against the offshore operator behind the brand Skyhills, ordering them to cease serving Dutch players.

What else can Netherlands gambling operators do to stop the flow of players offshore? Holland Casino is a member of online gambling trade association VNLOK which represents 90% of the licensed operators, and Petra answers simply: “If we knew the answer, we would try to reach it.

“What I do think is that deciding together, not only as operators, but together with politicians and stakeholders, that a legal market is very important to get that done. We’re not there yet, and that’s what we’re saying.