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Poker, however, has shown its hand during the current COVID-19 crisis and it’s a pairing of resilience and poker, hole cards showing strength and character. Online poker has thrived, poker has pivoted to accommodate those new players and the industry has more than survived.
Perhaps the hand that poker itself has shown is pocket kings, but every cowboy has to ride into the sunset one day and that day has arrived for the Poker page on the CalvinAyre.com website.
It is said that all great poker players have an exit strategy, and that theory should hold for all those who bring the game to fans and players, too. Calvin Ayre has been at the personal and professional forefront of poker coverage for many years.
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However Hjalmar Ahlberg, who covers GiG as an analyst for Redeye, suggests the decision to acquire 888Africa and re-enter B2C may be partly down to headwinds being experienced by the company’s B2B business.
“It started off pretty good when the new management and the spin-off was completed,” he comments. “They had a really good pipeline of customers, and I mean, their projections looked pretty solid.
“[But] part of that was some sweepstakes operators, and I think that market became a bit more uncertain compared to when they started to look at those kinds of customers. And then they also had, they called it a tier one customer I think in Brazil, which was supposed to launch in early 2026, but then they decided not to enter that market. So I think they had some opportunities that did not end up as expected.”
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Five years from now, Curwen expects the development landscape – and the studios operating within it – to look markedly different.
“I don’t think the successful studio of the future necessarily has hundreds of people,” he says. “It could be a relatively small group of extremely talented people with great ideas, strong brands and a very good understanding of players, supported by technology that does much of the heavy lifting.”
That would also shift the basis on which studios compete. If sophisticated development capabilities become accessible to a wider range of creators, scale alone becomes less of an advantage.